Add $250,000 to your business in year one.
You already have the trucks. You already have the crews. You already have the customers. All you need is the training.
Why Contractors
Why this works for established contractors.
Concrete coatings isn’t a new business for you to build from scratch. It’s a new revenue line you bolt onto a business you already run.
If you’re already operating a successful service company, you have most of what it takes to run a profitable coatings operation. SCC supplies the rest, the systems, the training, the certifications, the warranty, and the support.
WHAT TRANSFERS
- Your customer base, homeowners and commercial clients who already know your name and trust your work
- Your crew's skill set, surface preparation, in-home customer service, project management, scheduling
- Your operational infrastructure, insurance, vehicles, scheduling systems, payroll, customer relationships
- Your sales motion, in-home consultations, proposals, follow-up, closing
What you don’t have is the coatings-specific training, the supplier relationships, the systems, and the warranty backing. We supply all four.
The Math
$250,000 in year one. Here's how that's built.
$250,000 isn’t a stretch goal. It’s what a well-run SCC dealership can realistically generate in its first year, working through an existing customer base and ramping crew capacity.
The math is straightforward: a portion of your existing customers convert to coatings, the average ticket compounds the revenue, and your crew’s existing utilization absorbs the new work without adding overhead. We walk through the math specific to your business on the discovery call.
What You Get When You Join
Everything you need to install, sell, and grow.
Installation training
Two installation classes at Sullivan's HQ in Salem, Indiana. Classroom plus real customer installs alongside Shannon and his top crew. Residential: 3 days. Advanced: 3 days. Both required to be fully certified on the SCC system.
Sales training
A 3-day sales class for your in-home consultants and closers. Classroom day, field day on real consultations, master review day. Covers both residential and commercial sales. Taught by the top salespeople at Sullivan's.
TAKE-HOME SALES KIT
Physical samples and consultation tools your sales team uses in real homeowner consultations. The same kit Sullivan's salespeople carry into every appointment.
ONGOING SUPPORT
Phone, email, and Zoom access to Shannon and his team. Four pillars of support: technical, installation, sales, and business consulting.
Network pricing
Buy at network rates: coatings, flake, tooling, grinders, vacuums, and sundries. The same pricing the network operates on.
The SCC warranty
Every certified install carries the SCC warranty, lifetime residential, 5-year commercial. Built on Sullivan's 30-year track record.
CO-BRANDED MARKETING MATERIALS
Flyers, door hangers, and brochures. Designed and ready for your market.
Lock In Your Territory
Territories are first-come, first-locked.
Once a contractor is certified in your market, that market is taken. We don’t double up on territories. The warranty’s credibility depends on every certified dealer holding the standard, and that gets harder when multiple dealers compete for the same customer.
Apply now to claim your territory before another contractor in your area does.
The SCC Warranty
Sell with the strongest warranty in the trade.
Lifetime residential. Five-year commercial. Built on Shannon’s 30 years of experience in concrete coatings.
This is your competitive weapon. Most contractors in your market can’t credibly offer a lifetime warranty on a coating because they don’t have a 30-year track record behind them. You will.
Built by an Operator.
Taught by an Operator.
Shannon Sullivan didn’t build SCC as a product company. He built Sullivan’s Concrete Coatings as a working business, installing real floors, hiring real crews, solving real operational problems for three decades. He learned everything he teaches the hard way.
When you train at SCC, you’re not sitting through a corporate curriculum. You’re learning the playbook from the operator who wrote it, on the job, in the field, alongside the crews that actually run it.
Common Objections, Answered
Yes, you've thought about this. Here's our answer.
"I'm already maxed out, I don't have bandwidth for a new line."
Most contractors say this and then realize their coatings operation can run within existing crew capacity if they sequence the work correctly. We walk through your specific schedule on the discovery call to confirm it’ll fit.
"Why can't I just buy coatings wholesale and figure it out?"
You can. But you won’t be able to issue a warranty homeowners trust, and concrete coatings is unforgiving. One bad install costs you a referral, a reputation, and a customer. The training and warranty are why SCC dealers close jobs other contractors don’t.
"What if my customers get confused about my brand?"
They won’t, your existing brand stays intact, and SCC certifications become a quality signal layered on top. You’re the same trusted local company they’ve always known, now offering a premium new service.
"What if there's already a coatings contractor in my market?"
Most existing coatings work in most markets is being done at a quality level you’ll outperform on your first job. The certified-dealer story, the warranty, and the SCC training visibly distinguish you from anyone currently doing this without the same standards behind them.
How to Apply
Three steps to your first install.
STEP 1
1
SCHEDULE A DISCOVERY CALL
Tell us about your business. We’ll tell you about the program, what’s included, what it costs, and whether SCC is a fit for your market.
STEP 2
2
WALK THROUGH THE PROGRAM
If both sides see a fit, we walk you through the training calendar, the territory you’re claiming, and the onboarding process.
STEP 3
3
START TRAINING
You begin with the Residential class at Sullivan’s HQ in Salem, Indiana. From there, your business is underway.