From 1 Crew to 8,
Step by Step.
The same playbook Shannon used to scale Sullivan’s Concrete Coatings into a multi-crew, $3M+ year-over-year operation, broken down step by step for your dealership.
What Sets This Apart
Not a help desk. Not a consultant. The operator who built it.
Most coatings suppliers can answer a product question. SCC is run by the operator who actually scaled a multi-crew coatings business across multiple markets. When you call about expansion, hiring, pricing, or operations, you’re getting business judgment from someone who’s solved the exact problem you’re facing, not generic advice from someone who hasn’t run a crew.
Business consulting at SCC isn’t a class. It’s ongoing one-on-one access to Shannon Sullivan, for as long as you’re a dealer in the network.
What Sets This Apart
Not a help desk. Not a consultant. The operator who built it.
Most coatings suppliers can answer a product question. SCC is run by the operator who actually scaled a multi-crew coatings business across multiple markets. When you call about expansion, hiring, pricing, or operations, you’re getting business judgment from someone who’s solved the exact problem you’re facing, not generic advice from someone who hasn’t run a crew.
Business consulting at SCC isn’t a class. It’s ongoing one-on-one access to Shannon Sullivan, for as long as you’re a dealer in the network.
The 1-to-8 Crew Scaling Playbook
The step-by-step framework for growing your dealership.
Every dealer who joins SCC starts in the same place, one crew, one truck, one trailer. The question isn’t whether to grow. It’s how, when, and what has to be in place before each leap.
The 1-to-8 Crew Scaling Playbook is Shannon’s documented framework for growing from solo operator to a multi-crew operation. Each stage maps to specific operational milestones: revenue targets, hiring triggers, system upgrades, market expansion, and equipment investments. Drawn directly from Shannon’s own scaling journey at Sullivan’s Concrete Coatings.
STAGE 1 TO STAGE 2
1 CREW TO 2 CREWS
When to make the leap and what has to be in place first, revenue thresholds, lead pipeline depth, hiring readiness, equipment investment.
STAGE 2 TO STAGE 4
2 CREWS TO 4 CREWS
The management layer. Financial systems. Lead generation that can support double the install capacity. The transition from working in the business to working on it.
STAGE 4 TO STAGE 8
4 CREWS TO 8 CREWS
Building a real operation. Territory expansion. Divisional structure. Leadership development. The stage where the dealership becomes a business with enterprise value, not just income.
Each transition includes hiring guidance, pricing adjustments, cash flow planning, and operational system upgrades, walked through directly with Shannon based on the specifics of your market and dealership.
What Else Is Covered
Every operational question, on the table.
- Hiring: when and how to bring on your first installer, salesperson, project manager
- Pricing strategy: how to price residential vs. commercial work in your market
- Cash flow management: the seasonal patterns and how to plan for them
- Crew management: scheduling, KPIs, performance management
- Bid review and deal coaching for big or unusual projects
- Marketing investment: when and where to spend
How It's Delivered
Phone, email, Zoom. Direct access, ongoing.
Business consulting isn’t a scheduled course. It’s ongoing access to Shannon throughout your time as an SCC dealer. Phone calls when you need to talk through something live. Email when you need a quick answer. Zoom for visual walkthroughs of plans, bids, and operational questions.